Why Chiropractors Don’t Need Well-Written Re-Activation Letters
Last Friday a re-activation letter arrived from the chiropractor.
Two-paragraphs of “copy” comprised the following persuasive points…
- they missed us (it’s been two months)
- condition could “get out of hand”
- suggest I fix my subluxations
- please call to schedule (phone number in really faint font at bottom of the letter)
I had no intention of returning. In fact, I felt better than ever.
Monday morning comes… I’m exercising on the jungle gym. Suddenly a pain shoots through my spine and up my neck. It didn’t go away.
At noon, Nicole tells me, “My arm’s going numb.” A minor problem with her right shoulder had suddenly become intolerable.
Coincidence?
Or implants! (Easy enough to slip in during an adjustment.)
If you don’t show up for two months those chiros tap in the activation code on their computer. Bam! You’re in pain and with a letter to remind you where you need to go.
Okay, just joking Dr. Beck!
In truth, I used to work 30 minutes, then take a 5-minute break with bodyweight exercises, deep yoga stretches and a micro-meditation. Last two weeks, however, I switched to 60-minute stints with 10-minute breaks.
Bad move.
It’s so important to remember that nature did NOT design our bodies for long periods of limited motion in a semi-tense state (e.g. working in front of a computer). I highly recommend you incorporate “active breaks” to ensure your copywriting productivity.
That said… we’re off to the chiro this afternoon - snap, crackle and pop (can’t wait!).
P.S. You need your readers to be 100% attentive to the copy you write. Make sure you didn’t miss Colin’s e-column yesterday where he shares a much-needed bit of copywriting advice from Hollywood…
http://realitycopywriting.com/?p=270
P.P.S. Comments about today’s e-column? Ideas? Suggestions? Prayers for my spinal cord? Please, leave them in the comment box…
P.P.P.S. If you’re new to REALITYcopywriting.com please enter your name and email in the box on the upper right (or subscribe to our RSS Feed) to receive notification of all new e-columns.
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4 Responses to “Why Chiropractors Don’t Need Well-Written Re-Activation Letters”
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October 8th, 2008 at 3:13 pm
So that’s my problem! No wonder something’s always pinched.
I thought 12-14 stints with 2 hour exercise breaks was a good plan.
October 8th, 2008 at 4:47 pm
“You can’t sell prevention, only the cure.” Thanks for illustrating this point John!
Although that saying applies to new patients. Existing patients are supposed to understand that if they get maintenance adjustments (at least once a month), that helps prevent these injuries. Someone needs to send their chiropractor to me blog
Maybe I’ll invent invisible pain implants so I can get some “forced continuity” going, haha.
October 8th, 2008 at 5:16 pm
I’m not a chiropractor, but I am a massage therapist, and I couldn’t agree with you more.
So much so that on my intake form I ask my clients if they spend more than 2 hours/day sitting at a computer, and if so — how many? Then I ask them if they take the time to stretch.
If they do spend more than 2 hours a day at a computer (many spend 6-8 hours/day), I immediately know where to work. Even if they do take time out, their necks (forward head posture) and shoulders (rounded shoulders) are far too tense in spite of the stretching, and often their arms and wrists (extended) need work, too — symptoms of our society as a whole.
For those of you who feel the annoying aches and pains of too much time spent at a computer (time spent driving in a car only adds salt to the wound), consider getting yourself a massage.
The perfect solution is a massage followed by a chiropractic adjustment (if possible). If you can’t do the chiropractor, at least do the massage. Think of it as an investement in your copywriting career.
Chiropractors treat the skeletal system, and massage therapists treat soft tissue (muscles). Too much time spent with your head forward and your arms extended in front, coupled with even just normal, everyday stress, will send your muscles to a place of definite discomfort, and they’ll let you know loud and clear.
If your muscles are not relaxed and loose, and in their proper positon when the chiropractor begins, they’ll pull on your skeletal system — sending it right back to where it was before the adjustment.
A massage first will make the adjustment easier for your chiropractor and it will last longer.
I recommend a twice monthly massage complete with an aromotherapy combination for muscle relaxation, and mental allertness and creativity. It will do wonders for your body and mind, and freshen your thinking.
If you do go for a massage, ask the therapist for stretches designed specifically for those who spend too much time in a head forward position. If they can’t give you any, you can let me know and I’d be happy to send you a few.
Sorry for this long post, but this is a subject close to my heart. Okay, I’m getting off my soapbox now…
Meryl
October 8th, 2008 at 9:44 pm
Meryl,
You should turn your deep knowledge of massage therapy into an information product.