“Unlike nothing I’ve heard before”
REALITYcopywriting reader Meryl Brusser, wrote…
“I am fairly new to copywriting — studying… for only a few months - and have been concerned about whether the style of writing I’m most comfortable with would allow me to succeed.”
That was until she attended last Wednesday’s free coaching call with Shaune Clarke, Craft Your Own Untouchable Copywriter’s USP.
After the call, Meryl sent the following email…
MERYL’S EMAIL: “The very best thing I got out of the coaching call this evening was, yes, I can succeed as a copywriter without hitting my clients or their prospects over the head.
“Yes, there is, indeed, a place for someone like me in this field if I can learn how to position myself accordingly. Not only can I find copywriting clients who will find value in what I have to offer, but I can find clients I can of value in return.
“But this will only be so if I remain true to myself.”
MY COMMENTS: I know exactly how you feel Meryl! Four years ago I wondered, too, if there was a place for “someone like me” in the copywriting arena. I finally concluded there was not. Not in the mainstream copywriting arena. What Shaune helped me realize was that there was an OCEAN full of other copywriting clients, waiting for more “graceful” copywriters to emerge.
MERYL’S EMAIL: “And, yes, although I’m not clear on exactly how to express my strengths in a self-promotion, I now know it’s possible. I can take my life experiences, which have been rich and diverse, and learn how to best validate them and connect them to what my clients want from their copy.
“What I have learned is that I really am able to do this… It’s my uniqueness, my stories and my natural capacity for empathy that will take me far rather than hurt me. It is these qualities, if I learn to use them to my best advantage that will set me apart from the crowd. It’s the way I choose to express these qualities that will make me unique, and give me a place in the self-help market I can call my own.
“…not only can will I be able to use them to my best advantage in the self-help niche, but also with the local, small businesses in my area I would like to position myself with…”
MY COMMENTS: In many ways, copywriters are like actors. We have to play a part - in writing - to help sell someone else’s products and services. Just as Hollywood has every variety of actors playing in their films - to meet the needs of the various roles - so does the copywriting stage need a great variety of copywriters.
MERYL’S EMAIL: “The teleconference was certainly an eye opener for me, and I couldn’t be more pleased that I attended.
“I never thought of the art of graceful persuasion, but it fits me like a glove, and now I feel like I have a direction — something to strive for.
“What surprised me was the ease with which Shaune expressed himself. His ability to pull out of the 3 chosen hot-seat sitters exactly what he could use to illustrate what he wanted to show us was amazing. His knack for choosing the qualities and experiences of the 3, and turning them into their own USP knocked myself off.”
MY COMMENTS: Yes, Shaune has plenty of experience and skills to share. In addition, though, he knows how to coach. It’s one thing to know your stuff - it’s another to know how to impart that knowledge to others and help them develop.
MERYL’S EMAIL: “I was probably most surprised to learn about the art of interview and what it could accomplish — how a properly executed interview could pull benefits from a copywriting client that were totally different from the standard, and how they could be used to produce copy so different from the norm there would be no real competition. From what I’ve seen, it would be like comparing apples and oranges.
“Not only did Shaune express the advantages of an artfully conducted interview, but he actually showed us, 3 times, how it’s done. What was so refreshing was that he not only talked about what he does, but he took things a step or two further and adeptly displayed the principles he was sharing in a very usable and easy to understand presentation.”
MY COMMENTS: You’re very observant, Meryl. Yes, Shaune was demonstrating some of his Secret Six interview techniques in action.
MERYL’S EMAIL: “I’m not sure exactly how you could have helped me more… The whole call was of great value to me.
“For once someone wasn’t shouting at me or trying to sell me something, while claiming not to. It was a joy to be spoken ‘to’ and not ‘at’… The perspective presented was fresh, clean and unique — unlike nothing I’ve heard before.”
BACK TO ME: Thanks so much Meryl. Your email made the whole thing worthwhile.
If you missed the Craft Your Own Untouchable Copywriter’s USP coaching call, please click the following link to register. You’ll receive a free copy of the recording once it gets back from our “tech department”…
http://realitycopywriting.com/untouchable_copywriter_usp
P.S. A few other quick sound bites we received from attendees...
"Yes! I can use my story... and strategically use those "tidbits" to position myself in the mind of my copywriting clients." -- DK Fynn, Ottawa, Ontario
"...what really opened my eyes was the necessity of creating copy that resonates with compassion, persuasiveness and empathy." -- Brian Pacatte, Atlanta, Georgia
"I was extremely impressed with what a superb teacher Shaune seems to be." --Leslie Ehrin
"I have a better understanding now of how to differentiate myself and position myself as a unique individual in the marketplace, rather than "just another copywriter." -- Aaron Stanley
If you didn't register for the copywriting coaching teleconference, please do so. You'll receive the download link when the audio MP3 will be made available. Just go to this link and sign up on the right...
http://realitycopywriting.com/untouchable_copywriter_usp
P.P.S If you attended and would like to leave your own comments or respond to something Meryl wrote, please leave your thoughts in the comment box…
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