ate in February of 2008, The New York Times reported "a period of involuntary thrift unfolds in many households." With credit cards full, mortgage rates up and personal debt reaching unheard of heights... people were finally spending less — a lot less.

Consumers were losing their jobs. Some said a recession was coming, some said it was already here. Marketers and copywriters everywhere were asking this simple question...

"How do I sell to people who don't want to spend?"

Today, no one is debating whether we are in a recession. The controversy more hinges on whether we are looking at a situation worse than the Great Depression.

As a direct-response copywriter you're called on to sell how-to ebooks, financial newsletter subscriptions, health supplements, consulting services... things that people can live without.

If people are spending less, businesses will be selling less... which means less copy needs to be written...

Business Owners Will Become
Even More Selective And You’ll Need
To Be Even Better At Differentiating
Yourself as a Copywriter…

On Tuesday, February 19, 2008, l held a special (free) REALITYcopywriting teleseminar with copywriting coach, Shaune Clarke. We dove into these issues before most "gurus" in our industry were acknowledging their importance. Many put on their "law of attraction" smile and denied the realities of how consumers with less money will buy less stuff.

We gave some solid advice about how copywriters could prepare and adapt to the realities to this increasingly frugal audience and the resulting lack of copywriting opportunities.

Now, through the MP3 recording, you can discover practical ways to not only survive the current recession, but possibly emerge as a copywriting superstar in your niche market. What we said back in February 2008 is even more important today.

Find out how to...

	Write Copy That Sells, When People Would Prefer to Save: How to reposition the product you are selling so that it will trigger one, if not two, of the major hot buttons of recession-stricken prospects.
	Get People Reading Even If They Are On Guard Against Advertisements: Instead of trying to "suck" people into your copy with a "killer headline" find out how to create flow and speed right from the opening eyebrow — so they willingly dive into your material.
	Overcome Resentment Against Marketing (Which Many Blame For Putting Them Into Debt): Packing your copy full of valuable information has recently become popular and is very wise advice but... it still lacks critical elements like real-life tidbits, personality and the use of story to start building a relationship with the prospect. Befriend first, sell second. It's easier, trust me.
	Convince Clients That You Are Worth 100 Times Your Highest Fee:  With traffic costs increasing, postage rising and sales dropping, many businesses may resist the idea of paying you proper copywriting fees. Know how to spell-out your value, so that they'd be crazy not to accept your terms.

Here’s a quick note from Shaune…

"There’s a lot to tell people. As you know my ten-week program is barely long enough to cover it – unlike others, I don’t need to be afraid of giving away too much.

"You’ve been a great advocate for me John – I’ll hold nothing back. This teleseminar will be all content – something others would charge at least $97 for.”

The was held on February 19, 2008. We said it would only be an hour, but it ended up being more like two. Shaune's talks like a speeding-bullet chasing a frieght chain. He covered a wide range of tactics and tools not often taught to copywriters — methods that work especially well for today's sales-adverse audience.

You can get access to the download centre and get an MP3 copy of the call in a few seconds by entering your email below...

P.S. If you can't make the call-in date and time, still sign up, we'll send you a link to an audio MP3 recording of the call you can listen to.