Sloshing Through Wall Street Blood… And Profiting!
Yesterday, I woke up on the slaughterhouse floor, soaked to the bone in Wall Street blood.
I can’t stop staring at my crimson stock portfolio.
The following sequence of events comes to mind regarding this recession and copywriting:
- The animal panic in the business world will cause needless “organizational restructuring,” shaking out employees… bad or good.
- A number of the betrayed and disillusioned, shoved over the edge, will realize that this global economy takes no prisoners. You either mind your own business or get murdered by a “job.”
- They will start their own business.
- They will need marketers. (Us).
Am I insane or overly optimistic in thinking the above? Let me know in the comments section.
But consider this…
I read somewhere that self-help and biz-op info-products actually increase in sales during hard times.
People take on more entrepreneurial risks willingly when they reach their “nothing-to-lose” crisis point.
Makes sense to me.
What about you?
If you who haven’t leapt into copywriting full-time yet… what’s going through your head? Is your job swinging precariously on a bare thread?
Standing on the edge,
Colin Y.J. Chung | REALITYcopywriting.com
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2 Responses to “Sloshing Through Wall Street Blood… And Profiting!”
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September 30th, 2008 at 3:26 pm
Hi,
I do copywriting,but do you thing number-crunchers will be pleased to rattle on keyboard and keep track of the straight lines appearing on screen with a creative bent ?
September 30th, 2008 at 4:19 pm
Colin,
I agree that people will take entrepreneurial risks in hard times. However, if someone has just been released from a job, and hasn’t been involved in business before, I don’t know how soon they’ll realize the need for copywriting itself.
Sure, they’ll look for business opportunities, but will they realize the value of direct-response copy?
Probably the ones who want to go into business for themselves will.