My son Jonah and his mom celebrate the same birthday in January. Happens every year.

I received the following email from a reader yesterday…

“I haven’t heard anything from you in weeks. Did you go off the air? Or did my spam catcher block your e-mails. Please  let me know if you are still writing.”

Here’s Why I’ve Been
Out of Touch…

1. Jonah Turned Two! It was my son’s second birthday last month. He’s talkin’, walkin’ and jumpin’. Being a father is a full time job all by itself. If you’re a parent, ‘nough said. If you’re not, then there’s nothing I can say that can give you any idea….

I almost froze my fingers trying to take this photo of my son Jonah and I. We were bracing the first of a series of endless blizzards last weekend. According to CBC News, it’s going to be the first coast-to-coast White Christmas Canada has seen since 1971.

Anyway, I know Christmas keeps you busy — so I’ve made sure the following story is short and worthwhile…

I’ve debated back and forth about writing this.

It’s true-to-form “REALITYcopywriting.”

This short e-column details what really happens to many people who possess a “less-than-perfect-life” (please, raise your hand if you this may be you) and embark on a journey like freelance copywriting…

Yesterday, I had a phone meeting with the business manager for a best-selling author, medical and naturopathic doctor that I may write copy for next year.

I had sent them a link to my portfolio page first. She began by saying, “I looked over the samples you sent…”

Immediately my mind armed itself to handle objections like “it’s a little too salesy, too long, not our thing…”

I think tomorrow’s Craft Your Own Untouchable Copywriter’s USP is one of the most important free events a copywriter could attend, so I wanted to share with you a glimpse of what’s coming — at no charge….

This may not seem like a “copywriting” issue at first, but you will quickly see that it could be. Either way, it’s something I think you should know about. Elements like this, can easily improve conversion rates for copy you write. Your copywriting clients may send you a nice bonus cheque in appreciation…

Despite the Feds throwing $750 billion at the U.S. economic crisis, we know it’s far from over. By this time next year, many economists believe we’ll see HYPER-inflation as never before THANKS to that “rescue plan.”

The whole world will feel the repercussions…

It’s just as important to (good) copywriting clients HOW your copy will produce money for them than how much money.

Real businesses seek copywriters who bring them lifelong customers, not one-day sales.

I fashioned myself a “brain bully” in university. A good number of times, I stood out as the smartest, loudest guy in the room and I loved it. I charge forward with sheer willpower. None of this flanking or circling the wagon (and certainly not diplomacy).

Suppressing this monster side of me drains me. But I know I need to. Soon, I will start talking to prospective copywriting clients live.

What if they just rub me the wrong way and I get medieval?

When I first started as a copywriter, I had no idea how to promote myself.

Not a clue.

Neither, dare I say, did many of the other copywriters out there.

All their websites looked the same (first mistake).