Is Video “Replacing” copy online… (maybe) Or… NOT at all!
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Copywriting Coach Shaune Clarke Discusses Visual Sales Copy |
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Shaune here.
If you jump on over to www.NewCopySecrets.com you’ll see how I’m using video to enhance sales copy.
The truth is…
I’m helping clients with video on their site’s as well — along with tons of copy.
Sales letters — landing pages — direct mail pieces — and auto-responder emails PLUS video.
In a recession it’s easy to ‘point to’ why something won’t work. If we choose to, we can “see” that video is competing with the written word. That would be what I call “the recession mindset,” which is to a great extent proliferated by the media.
Although the recession is very real, the truth is, business owners need a solid return on investment for their businesses more than ever.
Direct response copy which measures results is THE answer. We as copywriters just need to be confident in knowing how valuable we are in doing just that.
For sure, despite the recession…
Video certainly isn’t replacing copy — it’s merely an evolution in the way we’re marketing online and guess what…
It actually creates more
business for copywriters.
How?
Well — Let me be the first to coin the phrase — “Visual Sales Copy.”
Here’s what I mean…
You can’t simply “put up a video.” THAT can actually hurt conversion.
It has to be created with well-crafted words — It must be well done to work.
I’m combing through video right now looking for great “visual sales copy” to have clipped out (by my trusted video guy) for a client — and being paid very well for it.
In some cases the video material actually gets turned into material for the written copy I’m also hired to write. Again — it’s a great compliment to writing copy and all the same principles that apply to written copy apply for visual copy — it’s just words visually presented.
Here’s an idea…
Soon you’ll see the first of several $97 coaching classes I’ll be offering for realitycopywriting.com
It just came to me that an excellent one to do would be…
“Visual Sales Copy” — How to generate excellent online video for copywriting clients.
That’s Sweeeeeet….yes?
Never been taught — yet I’m doing very well with it.
It’d be the same idea as the other classes I’ll be offering — just 6 people per class.
It’s incredible value.
If you’d be interested please send an email with “Visual Sales Copy” in the subject line to the team at support@realitycopywriting.com
Dare I say…
Please don’t worry about the $97 — You’ll get way more value than that as I “walk my talk” and begin to “demonstrate my value” to you as a copywriting coach.
Even if you never join my copywriting coaching program, if you’re at all serious about your copywriting career — you won’t miss a single one of these $97 group coaching classes.
Please don’t let your “unwarranted sales resistance” keep you from spending that $97.
No question about it — you’ll be more than delighted that you spent the money.
In fact, (just adding this now) at the end of each class I’ll ask you directly if you’re more than satisfied — all you have to do is say ‘not really’ and it’ll be quickly done.
My guess is your response will be more like…
“C’mon Shaune you know
it was worth ten times
what I paid.”
– THAT will be the goal — demonstrate value that’s worth 10X what you paid.
– THAT is the best situation for you…yes?
– THAT would demonstrate my value…yes?
Quality coaching at a ridulously low price.
I mean that…
These are difficult times — I realize you MUST have value for your money. This isn’t a ‘lame promise” — Business is changing — we all have to adapt — myself included.
Your value for money spent must be assured.
I’m committed to absolutely delivering on it — I absolutely LOVE coaching and seeing the ah ha moments — You’ll have more than one and it’ll only cost you $97 bucks.
Here’s the email address to “show interest.”
Just put “Visual Sales Copy” in the subject line
And put…
I’m looking forward to hearing more.
in the body of the email to…
support@realitycopywriting.com
Here’s a bit more on
“Visual Sales Copy”…
With one client I’m using clips that I’ll be calling “Conversations with Rachel.”
They are clips of the client speaking with her customers — I’m extracting the best of the best of her selling points and “selling content” to add to the sales letter. It’s a very complimentary skill to actually writing copy.
Hmmm — How’s this…
Anyone who emails back saying their interested in the $97 “Visual Sales Copy” Coaching class, I’ll send you the link to the sales letter.
It’s hot — 24 pages long — a great education in itself — No question — my best work to date.
You’ll see “Graceful Persuasion” in action for 24 pages and be able to watch as we begin to add the video content.
I’m telling you — that
alone is worth the $97.
Just let me know that you’d be interested in knowing more…
Send an email to…
support@realitycopywriting.com
Subject line is:
“Visual Sales Copy”
The email itself simply says:
I’m looking forward to knowing more.
That’s it.
Let me know.
Hope to speak with you soon,
Shaune
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