Is Colin Making False Claims About His Copywriting?
Before I jump into today’s controversial Reality Copywriting e-column, here’s a pic from our Canadian Thanksgiving…
On the train, returning from visiting relatives, a student with a textbook titled MARKETING, sat across from us. I noticed logos plastered all over the cover. ‘Oh, oh… She’s one of them,” I thought. You know… those marketing consultants who “sell” via image advertising.
Which brings me to Reality Copywriting reader Abi Holgate’s reply to Colin’s e-column from last week (on positioning yourself as a marketing consultant instead of copywriter…
Abi: “…you don’t want to be seen to be making false claims. To be a professional marketing consultant involves working at a high level within an organisation…”
Me: I do agree you need to know your stuff. That said… Colin’s e-column needs to be taken into context: The smaller the business the more they need an all-in-one marketing consultant-copywriter. While, large direct-response companies just need a copywriter.
Abi: “…’consultant’ requires so much more than just a name change - at the very least a professional marketing qualification and experience across different industries.”
Me: Well, if by “professional marketing qualifications” you mean a degree - direct response companies wouldn’t put too much faith in that.
Also, I find most businesses prefer the fact that I do not have experience across different industries, but instead focus on their industry (natural health).
In the end, if your range of experience doesn’t extend farther than stringing 26 letters together - start slowly…
That’s why Shaune Clarke put together his Copywriting Client Marketing System. You focus on helping small business owners, only. If you know the basics to direct-response marketing and copywriting you already exceed their expectations. To find out more go to…
http://www.realitycopywriting.com/secretary-turned-copywriter/
P.S. Election Day in Canada (again!). I find myself (again!) only voting to help prevent the WORST party from winning a majority. Alas, I wish Ron Paul would run for Prime Minister!
P.P.S. So, let me know your thoughts. How much experience does one need to promote themselves from copywriter to marketing consultant? Leave your reply in the comment box below…
P.P.P.S. If you’re new to REALITYcopywriting.com please enter your name and email in the box on the upper right (or subscribe to our RSS Feed) to receive notification of all new e-columns.
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2 Responses to “Is Colin Making False Claims About His Copywriting?”
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October 14th, 2008 at 3:44 pm
No he’s not.
Dan Kennedy says it best: Nobody has to pay dues or climb ladders.
If you can do the task, then you are allowed to charge good money for it.
October 14th, 2008 at 5:37 pm
“I find myself (again!) only voting to help prevent the WORST party from winning a majority.”
Don’t worry John — the Lieberals can’t possibly get a majority. Not even Canadians are that stupid.
And there’s no way the New Dreamers will form a government. So relax and vote for the only party with a partial clue — the Conartists.
And even if Ron Paul ran for PM, the Lieberals own ALL the major media. They’d destroy him the same way the Demoblican US press did.