Don’t be Afraid! You’re a Copywriter Not a Stock Broker
I used to bring $5,000 USD cheques (from American copywriting clients) to the bank. I’d receive roughly $7,500 CAD in return.
One day, I noticed it converted at $7,000.
A few months later… only $6,500!
Being a copywriter and not a financial analyst, I reacted in a simple way… I started charging my American clients in Canadian dollars at $7,500 CAD.
The value of my services had increased with experience - why should I receive 33% less because the US printing press didn’t come with an “OFF” button.
I say, if the dollar looses half its value… start charging double!
Don’t be afraid!
And consider converting those dollars into something stable. E.g. land, precious metals, stocks in precious metals or commodity items, stable foreign currencies, etc.
As a direct-response copywriter, the coming economical upheaval will INCREASE the value of your copywriting skills. Business owners will turn to marketing that produces a predictable return. They won’t risk a tight budget on a Madison Avenue Adventure.
So consider trading useless dollars for KNOWLEDGE….
A lady in her mid-fifties joined Shaune Clarke’s upcoming advanced copywriting coaching program using some of her retirement fund.
I thought, “That sounds unwise.”
Then I realized, “Wait a second… She’s only trading rapidly devaluing digits in her American bank account for skills that allow her to make large amounts of money.”
Consider making the same investment. Click this link to find out more…
Neither a government nor inflation can take knowledge away from you.
Have a great weekend!
Write long copy & prosper.
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3 Responses to “Don’t be Afraid! You’re a Copywriter Not a Stock Broker”
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October 3rd, 2008 at 2:14 pm
“Why should I receive 33% less because the US printing press didn’t come with an “OFF” button.”
HA HA HA HA….
I don’t mean any hostilities, John. I’m just inwardly laughing because I can just imagine your tone of voice when you were typing that, in addition to how right on it is.
Hey, you know what–I heard that nowadays, they don’t even have to print money to make money. In this digital age, all they have to do is add a few 0’s.
I agree about converting those dollars to something that will hold it’s value. I like the idea of bullion, or precious metals.
You know, it’s quite a coincidence that you mentioned Madison Avenue here. Lately, I’ve had the idea of writing an article that illustrates, in black and white fashion, the difference between direct-response advertising and image advertising.
“So consider trading useless dollars for KNOWLEDGE.”
That’s a gem, John. That can be a good close, or a good PS.
October 4th, 2008 at 8:22 am
Hello,
I can agree with John’s sentiment about trading dollars for items of value. I just made the same decision about taking Shaune’s coaching program and moved money from an investment account to pay for it. Knowledge is priceless!
I also suggest that if you are moving money into various safe investments that you become familiar with the investment. My favourite investment is my business and growing it. My favourite financial investment is real estate based but doesn’t need me to buy real estate. I use private mortgages because of the low risk, high return and stability they offer. Again I urge anybody considering this to gain the KNOWLEDGE to invest properly.
As I grow my copy writing business I meet many people who believe “Image” is the way to get business. The funny thing about image is that it doesn’t motivate a person to make an immediate purchase and most image purchases leave the customer feeling a little disatisfied with the performance of the product for example a new jacket doesn’t make the person who bought as attrative as the person in the flyer which then leaves the buyer looking for more satisfaction from another image purchase which then goes on and on and on.
Cheers,
Dan
October 7th, 2008 at 3:29 pm
Right on John. I heard someone say more millionaires were made in the Great Depression than any other time period in history.
I plan to build and grow multiple business in the coming year, so I’m not worrying to much about the so called recession.
Plus, it gives us copywriters an excuse to use the headline “Why You Will Probably Loose Everything In The Coming Depression”