“Will Do Grunt Work For Ugly Monster”
by Colin | September 2, 2008
by Colin | September 2, 2008
Colin here. Four months ago, John sent out an e-mail blast looking for three apprentices.
In exchange for mind numbing, brain-cell killing work, he would give up a half an hour consultation every two weeks.
Do you remember that e-mail?
I do.
I’m one of the apprentices that John hired. Here’s my winning e-mail subject line that got Nicole and John’s attention…
“Will Do Grunt Work for Ugly Monster”
(You have to rummage for that e-mail to get the “monster” joke… but it was along the lines of John turning into the Hulk if I screwed up.)
I believe I also played the “I’m Canadian, too!” card.
At the end of the day, I scored big time. Here I was, some guy out on the West coast who just bought the A.W.A.I. course… didn’t even get his first instalment in the mail yet… and he landed a copywriting mentor.
I must have some sort of persuasive powers tucked neatly away. Or just dumb beginner’s luck.
Either way. John’s consultation has been worth waaay more than the work I’ve been doing.
And I know the value of mentors. At my day job, I avoided a ton of trial and error due to just a handful of key people. I wouldn’t have moved from a lowly CSR to where I am today without them.
So here I am. My first grab at the REALITYcopywriting spotlight. Let me give you the 64X fast-forwarded review of my copywriting career. (Future posts will get into the nitty gritty.)
After buying the “Accelerated Program for Six Figure Copywriting” in mid-April I invested another $1200 on stuff Clayton Makepeace, Bob Bly, John Carlton and other gurus put out.
You know, the whole “content addict” phase.
I’m weaning myself off of it. I swear.
Well sort of. John’s convinced me to go to his mentor for COACHING (not just more “information”) before I nail my copywriting shingle to the front porch.
John wrote something that struck me hard in his REALITYcopywriting.com welcome letter. A.W.A.I. alone is not going to get you to six figures. The only people he’s seen that did that had previous copywriting (or sales) experience.
And I have none.
(Ironically enough, my current job at a Fortune 500 company is to project manage eight contract copywriters. Not sales copywriters, mind you. Just plain old technical, customer-facing copy.)
Anyway, as of September, I will be enrolling in Shaune Clarke’s “Advanced Copywriting Program”.
Who’s Shaune Clarke? You know, the guy who’s coached Ryan Healy, Jason Moffatt and our very own John Manley? The guy that reinvented copywriting with his proprietary “indirect persuasion” techniques?
The guy who sat in the audience at the World Internet Summit only two years ago, but got up in front of the stage to speak last year?
That’s not all. In front of the entire UK audience, he created a website and made it profitable in four days.
Yeah. I am giddier than a teenage girl backstage at a rock concert. Or is it the D.J.’s V.I.P. room at some all-night rave now? Gawd, I’m old.
I’m only twenty-seven 
Anyway.
(You’ll notice I get distracted with tangents easily.)
Aside from my cheeky intro, there was a real point to this post. But it ran over 1100 words and John made me slice it in half. So you’re gonna have to wait. Sorry.
I’ll let you know this much: Expect major self-humiliation on my part.
Does Grunt Work for John,
Colin Y.J. Chung
P.S. Get a taste for Shaune’s personal coaching on Wednesday, September 10th at 8pm EST. He’s going to grill three hot-seaters during a live tele-conference. All for free. Sign up here by clicking the link below and filling out the very short form…
http://realitycopywriting.com/usps-for-copywriters
P.P.S. Please leave your thoughts, feedback or questions in the comment box below…
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