Three Thousand Dollars… a Drop In The Bucket?
by Colin | October 28, 2008
by Colin | October 28, 2008
I’m going to make a few assumptions in this e-column…
You got into the sales copywriting game to make a lot of money because you don’t have much of it right now.
So while your brain sees six to seven figures in your copywriting future, your real world bank account contains maybe four or five digits in savings. (Maybe three?)
Herein lies this Tuesday morning’s conundrum…
How much are you willing to invest, in the next 12 months, to land new copywriting clients?
Please write it down before moving on.
Was it $30,000?
No?
Oh, huh.
How about $5,000?
Not that either?
But don’t you charge your copywriting clients the same for one or two projects?
No?
We talked about jacking up our courage to ask for the copywriting fees we deserve on the Copywriting Client Marketing System teleconference last Saturday. A fellow student unexpectedly revealed a powerful insight.
She said something along the lines of…
Maybe we have trouble asking for three or four thousand dollars for a small print ad because we’re projecting ourselves on to our copywriting clients. To the business owner, three thousand dollars may be a drop in the bucket for their entire advertising campaign.
A genuine “ah-ha” moment.
As a freelance copywriter, your ad budget may not run into the tens of thousands of dollars yet… but it could hurt your bottom line if you think that way about your copywriting clients.
Jam a cork on your self-projection,
Colin Y.J. Chung | REALITYcopywriting.com
P.S. If you broke free of self-projection a long time ago, would you mind sharing what it did for your paycheques? If you haven’t yet, what do you think? Please leave your thoughts in the comment box…
P.P.S. Yes, you can ask for and deserve high copywriting fees. For more information on Shaune Clarke’s “Copywriting Client Marketing System” click here…
http://www.realitycopywriting.com/secretary-turned-copywriter/
P.P.P.S. If you’re new to REALITYcopywriting.com please enter your name and email in the box on the upper right (or subscribe to our RSS Feed) to receive notification of all new e-columns.
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October 28th, 2008 at 4:49 pm
True Colin, you definitely have to spend some money to make some good money. You can spend time in the beginning to make a little money, but time is limited, money is not!
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