September 2008 Copy Cub's Archives
Sloshing Through Wall Street Blood And Profiting!
Tuesday, September 30th, 2008
Yesterday, I woke up on the slaughterhouse floor, soaked to the bone in Wall Street blood.
I can’t stop staring at my crimson stock portfolio.
The following sequence of events comes to mind regarding this recession and copywriting:
A Copywriting Student’s Content Addiction Confession
Thursday, September 25th, 2008
My name is Colin Y.J. Chung and I am a content addict. I have been sober for about twelve minutes. Maybe less.
My inbox brims with “valuable” e-newsletters from internet marketers and copywriting gurus. All writing to me personally (using list software).
It’s horrible.
Sometimes, I feel like half my day passes in a drunken haze of [...]
How the Copywriting Siren Beckoned Me With Her Six-Figure Song
Thursday, September 18th, 2008
It all started with a sales letter…
A 24-page monster promising me I could retire and make more than doctors and lawyers… writing. It piggybacked on one of my financial newsletters, snuck into my house via direct mail, cross-selling. The nerve.
As promised, three e-columns ago, I’m going to present to you a fuller history of [...]
Audio: #1 Copywriting Country Hit 2008
Tuesday, September 9th, 2008
In last Tuesday’s e-column, before John rudely interrupted me, I was about to tell you something really embarrassing I’ve done. Think of it as my hazing ritual for getting the chance to write on REALITYcopywriting.com
Do you remember when John held a contest the release of “Sell More Without Hype: Indirect Persuasion Copywriting Secrets Revealed”?
You [...]
“Will Do Grunt Work For Ugly Monster”
Tuesday, September 2nd, 2008
Colin here. Four months ago, John sent out an e-mail blast looking for three apprentices.
In exchange for mind numbing, brain-cell killing work, he would give up a half an hour consultation every two weeks.
Do you remember that e-mail?
I do.
I’m one of the apprentices that John hired. Here’s my winning e-mail subject line that got Nicole [...]