Use Proof And “REAL-LIFE” Testimonials To Go
Beyond Facts And
Gracefully Generate…
Believability — TRUST
and Credibility.

Before I get into this foundational testimonials training
let me say…

You simply can’t beat — REAL LIFE “Video testimonials”

Please take ten minutes and watch a few of the videos here…

www.NewCopySecrets.com

It’s excellent “Visual Copy”

Okay now, here’s Section 8…

Dynamic Headlines:

The Headline Is Your Critical First Impression.
How You Pull Him In, Ignite His Interest and…
KEEP Him Reading!

Test after test has proven it – if your reader goes on to read the body copy, it’s because your headline hit a nerve.

We’re all affected – copywriters, site owners and even bloggers – by the FTC’s new proposed guidelines aimed at cutting down on hypey claims.

Granted that unless you’re of the cash suckin’, wallet-grabbin’ brand of copywriter, the concept is valid though implementation is tricky.

In a nutshell, the FTC has proposed regulations as to the use of endorsements and testimonials in advertising. They’re only trying to keep advertising honest and transparent. The thought of “how” they’re attempting to do this raises a few questions though.

Copywriting Coach Shaune Clarke Discusses Visual Sales Copy

Shaune here.

If you jump on over to www.NewCopySecrets.com you’ll see how I’m using video to enhance sales copy.

The truth is…

I’m helping clients with video on their site’s as well — along with tons of copy.

Sales letters — landing pages — direct mail pieces — and auto-responder emails PLUS video.

In a recession it’s easy to ‘point to’ why something won’t work. If we choose to, we can “see” that video is competing with the written word. That would be what I call “the recession mindset,” which is to a great extent proliferated by the media.

Although the recession is very real, the truth is, business owners need a solid return on investment for their businesses more than ever.

Direct response copy which measures results is THE answer. We as copywriters just need to be confident in knowing how valuable we are in doing just that.

For sure, despite the recession…

On Thursday, May 9, REALITYCopywriting.com will host the third Craft Your Own Untouchable Copywriter’s USP teleconference coaching session with Shaune Clarke. We received so much positive feedback from the first two events we’re doing it again.

Click here to register It’s totally free, yet full of value. Here’s everything you get…

Whenever my wife catches me sleeping in the office, I tell her I’m integrating and consolidating my research notes to create compelling subconscious copy.

Last post, we were talking about how modern researchers are proving that in the subconscious factory of sleep, your mind is able to fully assimilate information. This is why so many times copywriters will spend a few days researching a project – overwhelmed by how they’ll pull this one off – then suddenly wake up with a great idea one morning.

(Well, most copywriters anyways. Colin Chung, for example, doesn’t sleep… so he has developed another method that he might share with you one day. Either that or…

Arjuna, my pet “Copy Cat,” applying Eugene Schwartz’s power-nap strategy for creating subconscious copy.

When people tell me they are suffering from copywriter’s block it usually means they have yet to really know their market and the product they are selling.

Even if they’ve conducted interviews and research, I think they have yet to transfer that information from transcripts and notes into the cells of their brain.

It’s out there on paper and not in their subconscious mind.

So when they go to write, at best, they scavenge through sheets of paper, mechanically constructing a sales argument (I’ve been there!). While this is better than staring at a blank screen – it’s nothing like when…

What’s better? Writing copy for clients or for your own web-based business?

I’ve spent most of my four years in copywriting writing for clients. Many people have been asking why I’m moving away from client work to focus on running an information publishing business in partnership with Dr. Carolyn Dean…

My feline office manager, Astral, likes to watch over from above my computer’s monitor as a I write copy. She also co-hosts today’s podcast.

I tried something new this week. A Q&A REALITYcopywriting Podcast! First podcast I’ve ever done. Seemed like a good way to answer the endless amounts of questions I receive via email about copywriting. I just don’t have the time to type out proper responses (I do my best!). This way, I thought, you could get your questions answered, plus hear the answers to other subscribers’ questions.

Here’s what I cover in this week’s podcast…

Colin and I (mainly Colin) have added a new section to REALITYcopywriting: The Copy Cub’s Corner.

It’s accessible at any time from the menu bar. Here Colin has been sharing a “blow-by-blow” account of his first months in the copywriting world. He has yet to make a single penny as a copywriter…